This project involved designing a promotional poster for a play, randomly assigned from the works of Neil Simon or William Shakespeare. The primary objective was to use typography as the central visual element, with image support kept minimal and secondary in the visual hierarchy. The poster was designed using a four-color process and carefully crafted to reflect the tone, mood, and themes of the selected play.
Key elements included a compelling headline, the play’s title and playwright, venue name, and a clear call to action or contact information. The final design balanced aesthetic appeal with informative clarity, using type not just as a communicative tool but as an expressive element to convey the essence of the production.
