BIM SUM is a conceptual restaurant that fuses Barbadian and Asian culinary traditions. The branding emphasizes a harmonious blend of cultural aesthetics, utilizing bold typography and a vibrant color palette to reflect the dynamic flavors and atmosphere of the fusion cuisine. Custom icons derived from the Shojamaru typeface were crafted to enhance the visual identity, ensuring consistency across menus, signage, and promotional materials. The design approach balances playfulness with sophistication, capturing the essence of BIM SUM's unique dining experience.
